Advertising is one of those necessary evils that many agents do to appease their sellers and with fingers crossed .. produce a buyer for that listing.

The problem though is that print advertising can be extremely costly, the results are hard to track and overall it’s an archaic way to do business – especially in this internet age where you can literally promote your inventory for free.

Well here’s one of Allen Hainge’s CyberStar agents from Evergreen Colorado by the name of Tupper Briggs that has found a winning formula in his marketplace … and best of all it’s making him money!

Rather than promote an individual listing – Tupper has focused on the “why” factor … why is it that people are moving to his area to buy?

The answer was the lifestyle.

So with that in mind he focused his marketing efforts on promoting the area using large color photos of people at play, elk on the golf course etc.

What started out as an experiment is now a full blown campaign that not only drives traffic to his websites, but it also generates agent referrals from across the county.

Tupper has position himself and his team as the “Go To” source for all things related to living in Evergreen Colorado.

Enjoy the video below where I get Tupper to spill the beans and share his strategies to actually winning in the advertising game.

All Good Wishes,

michael krisa

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