Episode # 74: Ken Baris of Jordan Baris Realtors shares a unique branding strategy.
Do any of these names ring a bell: Nike, Coke, Lexus?
One thing that they all have in common is that they spend millions of dollars every single year to entrench their brand into our brains.
Why?
There is something about a recognized brand that creates trust, loyalty and hopefully sways the buying decision toward the product that brand represents.
Well Top 5 member Ken Baris of Jordan Baris Realtors has managed to tap into that branding strategy WITHOUT investing a fortune like these other companies and best of all:
- his brokerage gets the power of association of that brand
- it creates trust and prestige
- generates referrals that he DOES NOT have to pay a referral fee on
- creates a win for the associating brand by generating business for them
- creates a financial reward for his clients when they purchase that product
Watch the video and decide for yourself .. is this a strategy that you can implement into your business?
If you would like to reach out to Ken or follow him here is his contact info:
www.jordanbaris.com – One Address and two great sites (for pc and mobile device) twitter.com/kenbaris or facebook.com/jordanbaris
Please be sure to leave your comments in the box below.
All Good Wishes,
michael krisa
That Interview Guy®
PS. Be sure to to check other great videos by visiting the Past Episodes Section of our site.
Thanks Michael,
This is a great concept. Gonna have to think a bit about how to effectively use it in a small market.
Find the “value – buzz” products and services to align with.
Don’t want to rush this one.
Cheers …… Dave
Hey Dave,
It’s a great concept and allows you to tap into what the big boys spend millions of dollars on.
That why many web sites will post the visa/mastercard/amex logos to help persuade you to by – these are trusted brands.
All Good Wishes,
michael
Thanks for sharing, Michael. This has given me some ideas on how to leverage brands with my real estate investing company.
Regards,
Damon
Hey Damon,
Glad that this will help … please pass the word about the video and site!!!
Cheers and thanks,
michael
So is Lexus the official car of Jordan Baris or is the Lexus dealership in their local area the official provider of the “official” car?
While I understand the premise, it seems to me that it’s sort of like that agent who get a plaque made up that says #1 Agent and when someone asks who did the ranking, they answer, “my family.”
Just for credibility, I’d be curious to know how many agents of JB actually drive a Lexus provided by the dealership and/or Lexus brand.
Good question Sean … will run it by Ken and see what he says.
Regardless – if this is generating referrals and his clients are getting discounts does is really matter because it creates a win all the way around.
All Good Wishes,
michael
[…] Ken Barris and his amazing father Jordan. In the following short video, presented by Michael “That Interview Guy” Krisa, you’ll see part of the reason. Top 5 member Ken, of Jordan Baris Realtors, has […]