Episode # 74: Ken Baris of Jordan Baris Realtors shares a unique branding strategy.
Do any of these names ring a bell: Nike, Coke, Lexus?
One thing that they all have in common is that they spend millions of dollars every single year to entrench their brand into our brains.
There is something about a recognized brand that creates trust, loyalty and hopefully sways the buying decision toward the product that brand represents.
- his brokerage gets the power of association of that brand
- it creates trust and prestige
- generates referrals that he DOES NOT have to pay a referral fee on
- creates a win for the associating brand by generating business for them
- creates a financial reward for his clients when they purchase that product
Watch the video and decide for yourself .. is this a strategy that you can implement into your business?
If you would like to reach out to Ken or follow him here is his contact info:
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All Good Wishes,
That Interview Guy®
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