How To Leverage The Power Of Another Brand To Increase Yours
By Michael on Jun 6, 2010 in Videos
Episode # 74: Ken Baris of Jordan Baris Realtors shares a unique branding strategy.
Do any of these names ring a bell: Nike, Coke, Lexus?
One thing that they all have in common is that they spend millions of dollars every single year to entrench their brand into our brains.
Why?
There is something about a recognized brand that creates trust, loyalty and hopefully sways the buying decision toward the product that brand represents.
Well Top 5 member Ken Baris of Jordan Baris Realtors has managed to tap into that branding strategy WITHOUT investing a fortune like these other companies and best of all:
- his brokerage gets the power of association of that brand
- it creates trust and prestige
- generates referrals that he DOES NOT have to pay a referral fee on
- creates a win for the associating brand by generating business for them
- creates a financial reward for his clients when they purchase that product
Watch the video and decide for yourself .. is this a strategy that you can implement into your business?
If you would like to reach out to Ken or follow him here is his contact info:
www.jordanbaris.com – One Address and two great sites (for pc and mobile device) twitter.com/kenbaris or facebook.com/jordanbaris
Please be sure to leave your comments in the box below.
All Good Wishes,
michael krisa
That Interview Guy®
PS. Be sure to to check other great videos by visiting the Past Episodes Section of our site.
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6 Comment(s)
By Dave Chomitz on Jun 7, 2010 | Reply
Thanks Michael,
This is a great concept. Gonna have to think a bit about how to effectively use it in a small market.
Find the “value – buzz” products and services to align with.
Don’t want to rush this one.
Cheers …… Dave
By Michael on Jun 7, 2010 | Reply
Hey Dave,
It’s a great concept and allows you to tap into what the big boys spend millions of dollars on.
That why many web sites will post the visa/mastercard/amex logos to help persuade you to by – these are trusted brands.
All Good Wishes,
michael
By Damon Janis on Jun 7, 2010 | Reply
Thanks for sharing, Michael. This has given me some ideas on how to leverage brands with my real estate investing company.
Regards,
Damon
By Michael on Jun 7, 2010 | Reply
Hey Damon,
Glad that this will help … please pass the word about the video and site!!!
Cheers and thanks,
michael
By Sean on Jun 8, 2010 | Reply
So is Lexus the official car of Jordan Baris or is the Lexus dealership in their local area the official provider of the “official” car?
While I understand the premise, it seems to me that it’s sort of like that agent who get a plaque made up that says #1 Agent and when someone asks who did the ranking, they answer, “my family.”
Just for credibility, I’d be curious to know how many agents of JB actually drive a Lexus provided by the dealership and/or Lexus brand.
By Michael on Jun 8, 2010 | Reply
Good question Sean … will run it by Ken and see what he says.
Regardless – if this is generating referrals and his clients are getting discounts does is really matter because it creates a win all the way around.
All Good Wishes,
michael