Which Of These 4 Critical Levels Of Differentiation Are YOU At?
By Michael on May 10, 2010 in Videos
Episode # 72: Barry Lebow; Top real estate instructor shares the 4 Critical Levels of Differentiation that every sales consultant MUST be aware of.
I was asked to present at the first ever Canadian ReBar Camp last week which was held in Toronto Ontario … and what a blast!!
If you haven’t been to one or don’t know what ReBarCamp is then do yourself a favor and check out their web site.
Imagine a gathering of agents all sharing what they do in an open setting with No one trying to sell anything … ahhh heavy sigh of relief!
First of all I have to personally congratulate the organizers Shirley Porter, Evan Sage, Brad Sage, Richard Silver for putting together what I hope will be an ongoing tradition of excellence!
One of the
people I bumped into during the many breakout sessions was none other than Barry Lebow who is an icon in the Canadian real estate space.
He is a broker, instructor, appraiser and founder of the Accredited Senior Agent (ASA) course.
We started talking about the importance of niche marketing and being recognized as the “go to authority”.
In this video Barry shares the 4 critical levels of differentiation that every consultant must be aware of.
Enjoy this video and please be sure to leave your comments below … AND … if you found it informative share this link with your friends!!!
All Good Wishes,
michael krisa
That Interview Guy®
***PS. For more great videos be sure to check out the Past Episodes Tab***
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12 Comment(s)
By Will Ezell on May 10, 2010 | Reply
Michael – once again, you prove why you are the ONLY Interview Guy! Thanks for helping make all of us the best we can be!
By Murray on May 10, 2010 | Reply
Hi Michael, This video from Barry Lebow is terrific! The great thing that I liked about it is that although Barry is a real estate icon in Canada, his advice makes sense for most businesses. I liked it so much that I decided to blog about it a point a link back here so folks visiting my site can also see the video.
Thanks for your amazing information.
Murray.
By Michael on May 10, 2010 | Reply
Thanks Murray!
By Ken Montville on May 10, 2010 | Reply
What a great interview. Barry is making a lot of sense. It is, indeed, important to be the “go-to” person in real estate.
By Tina Klein Stanley on May 10, 2010 | Reply
Good interview Michael, niche Marketing works.
Keep Smiling!
Tina
By Scott Pridemore on May 10, 2010 | Reply
Becoming the “go to” guy is certainly the key. Thankfully, some of the tips and strategies you and your interviews share at http://www.Real Estateunplugged.com have helped me become just that…The “go to” guys for my clients.
Cheers,
Scott Pridemore, Charlotte, NC
By Michael on May 10, 2010 | Reply
Oh my gosh … Tina Klein!!
It feels like yesterday when you took me under your wing and taught me the ropes.
Who would have thought that 20 years later I’d still be in real estate and loving it.
Thanks girl for all you do!!!
michael
By sandy bodnar on May 10, 2010 | Reply
Excellent comment Barry! That is exactly where it is! You always hit the nail on the head. I have taken courses from you and our connection if Stan Albert! You truly are the BEST! Sandy Bodnar
Re/Max Professionals Inc.
By gwen vagle on May 11, 2010 | Reply
This is excellent advice/teaching for me as I continue to network with realtors/lenders for that “dynamic” niche marketing opportunity to make us “experts” in our field and not a commodity–we stand out from the “norm”. Thank you!
By Mickey Hayward on May 14, 2010 | Reply
Very good advice. I’m the guy who sells farms in my area. I own all the _countyfarms.com domain names for every county in my area. Go to http://www.carolinecountyfarms.com and you find me. I own them for farm and land also. There are nine counties in my marketing area. I have them all.
By Michael on May 14, 2010 | Reply
Hey Mickey – one thing we didn’t discuss is the ability to have a tangible asset for sell if you ever choose to retire from real estate. You obviously get it because all those domains and having a niche market IS a tangible business.
Continued Success!!
michael
By Lady Theresa Thombs, DJ on May 17, 2010 | Reply
Thank you for the hint. Being new in the real estate business, it was a great help.