Episode # 67: michael krisa shares a simple strategy that will easily make your business card generate more leads and more sales.
The problem with most real estate type business cards is that they are all the same and do nothing to generate leads, sales or referrals.
Well what if I showed you a way that you could modify your business card so that your clients would actually WANT to hand it out to their friends, family and co-workers. In essence your clients would now be working for you!
Better still what if I told you that your business card could:
- track where you leads were coming from
- qualify perspective buyers
- make your phone ring
- drive leads to your web site
In this video I’ll share with you the psychology behind a Direct Response style card and how you can create your own … for very little money.
All Good Wishes,
michael krisa
*** The card I use in the video is just an EXAMPLE … make sure that whatever you do is compliant to the rules/laws of your state ***
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Great Tip Micheal, Thanks for using my card as the way not to do it :0). The cards I have been using for a while have a call to action to request a market report. But the idea of using the sellers home on the back is outside the box and I like that.. Thanks again for the great tip I will re-think how I can make mine better
Come see me next time your on Cape Cod!
Hey Eric,
I didn’t mean to pick on you BUT … I knew you were tough enough to take.
Hope all is well my friend!
michael
I will have to try this!!
You are quite the expert.
Thanks Michael
Awesome video Michael – full of VALUABLE and FRESH ideas!
You are the best! Thanks a mil!
Coming from the Marketing Master I am humbled!
Thanks Will.
This is a great way to promote yourself and your business. Using the back of your business card has endless possibilities.
Thanks for sharing!
Troy … this style of card creates a WOW every time and it is so easy to create!
Anyone with a business card and a printer can use your idea and do it starting tonight. If they don’t have a listing, they can borrow one and use these cards at the open house, or in prospecting, with listing agent’s permission.
Your idea is one I have taught. The key is to put the inventory first, making it simple, and using both sides, including special reports that the CLIENTS WANT.
Your call to action adn special offer for REALESTATEUNPLUGGED is very effective and demonstrates the need to give people an immediate win.
Keep up the good work, Michael!
Dave
People would not hand out flyers, but a business card is socially acceptable. They can promote their home and you at the same time.
Great idea
Mark K
Great tip Michael! There is so much wasted real estate (pun intended) on business cards that this is really a no-brainer. Maybe, just maybe, recipients of this kind of business card will use it for something other than to pick the broccoli out of their teeth.
So Shawn .. is this your idea of “green” friendly :o)
michael
I know I’m on the right track when my own brother agrees!!
Thanks Mark.
Miss you …
michael
Let me ask you a ? Did I see both sides of your card contain a call to action?
Eric … In this example the front of the card was more of a qualifier for buyers .. that and winning the listing!
The back had two distinct calls to action to ring my 800# and listen to a recorded message.
Michael, great idea but how do you fit all the federally required disclosures on a business card?
Anytime you quote payment, you have to indicate if it is PITI and the interest rate and APR, type of loan etc.
Greg,
On this side of the border that’s not an issue but I wonder if it could be as simple as using an asterisk to call for more information?
Thank you for the tip…
You’re most welcome Joanne!
wow…interesting idea!
Thanks Michael 🙂
T
Hey Adam … thanks but don’t forget that there needs to be some sort of call to action – that’s what really makes this work.
Great Ann .. please let us know how it works for you.
michael
Just sharing that this process can also be accomplished easily and inexpensively by using the on-line service of VISTAPRINT.Com
I use them all the time and have had great success with all my marketing material.
Hey Kate .. thanks for sharing this!
michael
Hi Michael, Your idea is good, I have been doing cards like this for the past few years. I do want to bring to your attention, the example you showed has a number of RESPA violations.
Anytime you state a payment amount or down payment, you must also show the APR, Interest arte and loan type and also state the terms are subject to change at any time. A suggestion would be to add in a disclamer about making sure the cards are RESOA compliant. Great Job.
[…] Here is a great marketing idea to share with your Realtor partners! This comes from Michael Krisa of “That Interview Guy”. See the article here: […]
Great point Gordon – Thanks!!
Hey honey, we need to implement this!!!!
Great idea! I’m gonna try that today!
Very good info…..Thank you!!!
Great information……..Thank you!!!
I think this is a great idea, but could you please use a EXIT REALTOR business card next time. We are sponsors of yours. Thanks, Daniel Bathurst, Owner/Realtor of EXIT REALTY Welcome Home, Big Bear Lake, Ca
Great tip, thank you!
good idea-will use it.
I like your bus crd idea. This was my first time on your sight.
Thanks
Simple but very effective.
Abdur … some of the best things are just that … simple and effective .. better still agents/lenders may actually implement them.
michael
Have you heard of the SAFE Act or other acts that govern advertising of lending terms? This is beyond not compliant. I don’t know the repercussions to a real estate agent who is not a mortgage originator but you might want to check them out before promoting this.
Very good info… working already on my 1800 numers.
thank you
Just remember to be compliant to whatever state/association rules that you are governed by.
Nice point to make use of a business card and be outside of the box.
Great idea…differeniation from the pack is what we need and this idea is a winner!!
Will
Hey Sean – Glad you enjoyed this tactic and yes … somethimes it’s those simple things that make the big impacts.
All Good Wishes,
michael
i always make my own business card through adobe photoshop and ms word, they are satisfactorily made though;.`
i love to make business cards at home, you can make a nice one by just using an inkjet printer~.: