How To Turn Your Business Card Into A Lead Generating Magnet
By Michael on Mar 15, 2010 in Videos
Episode # 67: michael krisa shares a simple strategy that will easily make your business card generate more leads and more sales.
The problem with most real estate type business cards is that they are all the same and do nothing to generate leads, sales or referrals.
Well what if I showed you a way that you could modify your business card so that your clients would actually WANT to hand it out to their friends, family and co-workers. In essence your clients would now be working for you!
Better still what if I told you that your business card could:
- track where you leads were coming from
- qualify perspective buyers
- make your phone ring
- drive leads to your web site
In this video I’ll share with you the psychology behind a Direct Response style card and how you can create your own … for very little money.
All Good Wishes,
michael krisa
*** The card I use in the video is just an EXAMPLE … make sure that whatever you do is compliant to the rules/laws of your state ***
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48 Comment(s)
By Eric Thomas on Mar 15, 2010 | Reply
Great Tip Micheal, Thanks for using my card as the way not to do it :0). The cards I have been using for a while have a call to action to request a market report. But the idea of using the sellers home on the back is outside the box and I like that.. Thanks again for the great tip I will re-think how I can make mine better
Come see me next time your on Cape Cod!
By Michael on Mar 15, 2010 | Reply
Hey Eric,
I didn’t mean to pick on you BUT … I knew you were tough enough to take.
Hope all is well my friend!
michael
By Juativa on Mar 16, 2010 | Reply
I will have to try this!!
You are quite the expert.
Thanks Michael
By Will Ezell on Mar 16, 2010 | Reply
Awesome video Michael – full of VALUABLE and FRESH ideas!
You are the best! Thanks a mil!
By Michael on Mar 16, 2010 | Reply
Coming from the Marketing Master I am humbled!
Thanks Will.
By Troy on Mar 16, 2010 | Reply
This is a great way to promote yourself and your business. Using the back of your business card has endless possibilities.
Thanks for sharing!
By Michael on Mar 16, 2010 | Reply
Troy … this style of card creates a WOW every time and it is so easy to create!
By Dave Beson on Mar 16, 2010 | Reply
Anyone with a business card and a printer can use your idea and do it starting tonight. If they don’t have a listing, they can borrow one and use these cards at the open house, or in prospecting, with listing agent’s permission.
Your idea is one I have taught. The key is to put the inventory first, making it simple, and using both sides, including special reports that the CLIENTS WANT.
Your call to action adn special offer for REALESTATEUNPLUGGED is very effective and demonstrates the need to give people an immediate win.
Keep up the good work, Michael!
Dave
By Mark K on Mar 16, 2010 | Reply
People would not hand out flyers, but a business card is socially acceptable. They can promote their home and you at the same time.
Great idea
Mark K
By Shawn Pringle on Mar 16, 2010 | Reply
Great tip Michael! There is so much wasted real estate (pun intended) on business cards that this is really a no-brainer. Maybe, just maybe, recipients of this kind of business card will use it for something other than to pick the broccoli out of their teeth.
By Michael on Mar 16, 2010 | Reply
So Shawn .. is this your idea of “green” friendly
)
michael
By Michael on Mar 16, 2010 | Reply
I know I’m on the right track when my own brother agrees!!
Thanks Mark.
Miss you …
michael
By Ken Montville on Mar 16, 2010 | Reply
As usual, I am in awe of your creativity. What a great idea.
By Eric Thomas on Mar 16, 2010 | Reply
Let me ask you a ? Did I see both sides of your card contain a call to action?
By Michael on Mar 16, 2010 | Reply
Eric … In this example the front of the card was more of a qualifier for buyers .. that and winning the listing!
The back had two distinct calls to action to ring my 800# and listen to a recorded message.
By Greg Cook on Mar 16, 2010 | Reply
Michael, great idea but how do you fit all the federally required disclosures on a business card?
Anytime you quote payment, you have to indicate if it is PITI and the interest rate and APR, type of loan etc.
By Michael on Mar 16, 2010 | Reply
Greg,
On this side of the border that’s not an issue but I wonder if it could be as simple as using an asterisk to call for more information?
By Joanne on Mar 22, 2010 | Reply
Thank you for the tip…
By Michael on Mar 22, 2010 | Reply
You’re most welcome Joanne!
By Tamara on Mar 22, 2010 | Reply
wow…interesting idea!
Thanks Michael
T
By adam on Mar 23, 2010 | Reply
Great idea I do use the back of my card , but personalizing them is genius.
By Ann Hayman on Mar 23, 2010 | Reply
Absolutely a “Great Idea”! I will use this one.
By Michael on Mar 23, 2010 | Reply
Hey Adam … thanks but don’t forget that there needs to be some sort of call to action – that’s what really makes this work.
By Michael on Mar 23, 2010 | Reply
Great Ann .. please let us know how it works for you.
michael
By kate on Mar 23, 2010 | Reply
Just sharing that this process can also be accomplished easily and inexpensively by using the on-line service of VISTAPRINT.Com
I use them all the time and have had great success with all my marketing material.
By Michael on Mar 23, 2010 | Reply
Hey Kate .. thanks for sharing this!
michael
By Gordon Haraway on Mar 23, 2010 | Reply
Hi Michael, Your idea is good, I have been doing cards like this for the past few years. I do want to bring to your attention, the example you showed has a number of RESPA violations.
Anytime you state a payment amount or down payment, you must also show the APR, Interest arte and loan type and also state the terms are subject to change at any time. A suggestion would be to add in a disclamer about making sure the cards are RESOA compliant. Great Job.
By Mark Vanderveen on Mar 23, 2010 | Reply
Thanks for the tip – I am technically savvy and in the mortgage industry and would easily be able to assist other Realtors with this. My only concern is in CA, when we post down payment and payment, we are hit with a slew of other “required” disclosure information to stay in compliance. I am wondering if you had researched or ran into this issue?
fha-loans
By Michael on Mar 23, 2010 | Reply
Great point Gordon – Thanks!!
By Angela Holloway on Mar 23, 2010 | Reply
Hey honey, we need to implement this!!!!
By Eric on Mar 23, 2010 | Reply
Great idea! I’m gonna try that today!
By Jessie Smith on Mar 23, 2010 | Reply
Very good info…..Thank you!!!
By Jessie Smith on Mar 23, 2010 | Reply
Great information……..Thank you!!!
By Daniel Bathurst on Mar 23, 2010 | Reply
I think this is a great idea, but could you please use a EXIT REALTOR business card next time. We are sponsors of yours. Thanks, Daniel Bathurst, Owner/Realtor of EXIT REALTY Welcome Home, Big Bear Lake, Ca
By Denise on Mar 23, 2010 | Reply
Great tip, thank you!
By emilie thornton on Mar 23, 2010 | Reply
good idea-will use it.
By Barbara Garruto on Mar 23, 2010 | Reply
I like your bus crd idea. This was my first time on your sight.
Thanks
By Abdur on Mar 24, 2010 | Reply
Simple but very effective.
By Michael on Mar 24, 2010 | Reply
Abdur … some of the best things are just that … simple and effective .. better still agents/lenders may actually implement them.
michael
By F. Kianoff on Mar 24, 2010 | Reply
Have you heard of the SAFE Act or other acts that govern advertising of lending terms? This is beyond not compliant. I don’t know the repercussions to a real estate agent who is not a mortgage originator but you might want to check them out before promoting this.
By adriana fuentes on Mar 29, 2010 | Reply
Very good info… working already on my 1800 numers.
thank you
By Michael on Mar 29, 2010 | Reply
Just remember to be compliant to whatever state/association rules that you are governed by.
By raphael guerin on Apr 24, 2010 | Reply
Nice point to make use of a business card and be outside of the box.
By Will Gilliam on Apr 24, 2010 | Reply
Great idea…differeniation from the pack is what we need and this idea is a winner!!
Will
By Brianna Lee on May 11, 2010 | Reply
A very professional looking business card is really very important in promoting your business. It makes good impression among customers..”~
By Sean on Jun 17, 2010 | Reply
Michael,
Great idea and simple to implement. The best part about this idea that agents in my company have done it report is that the Seller now asks for more cards so they can pass them out at work, the gym, etc.
It’s building a marketing team without the payroll!
By Michael on Jun 17, 2010 | Reply
Hey Sean – Glad you enjoyed this tactic and yes … somethimes it’s those simple things that make the big impacts.
All Good Wishes,
michael
By Alex Long on Aug 12, 2010 | Reply
i always make my own business card through adobe photoshop and ms word, they are satisfactorily made though;.`