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Comments on: How To Leverage The Power Of Another Brand To Increase Yours
https://thatinterviewguy.com/how-to-leverage-the-power-of-another-brand-to-increase-yours/
Michael Krisa Interviews the ExpertsWed, 09 Jun 2010 14:47:58 +0000
hourly
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By: How To Leverage The Power Of Another Brand To Increase Yours | Hestia Financial, Inc.
https://thatinterviewguy.com/how-to-leverage-the-power-of-another-brand-to-increase-yours/comment-page-1/#comment-9764
Wed, 09 Jun 2010 14:20:40 +0000http://thatinterviewguy.com/?p=800#comment-9764[…] Ken Barris and his amazing father Jordan. In the following short video, presented by Michael “That Interview Guy” Krisa, you’ll see part of the reason. Top 5 member Ken, of Jordan Baris Realtors, has […]
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By: Michael
https://thatinterviewguy.com/how-to-leverage-the-power-of-another-brand-to-increase-yours/comment-page-1/#comment-9751
Wed, 09 Jun 2010 03:05:30 +0000http://thatinterviewguy.com/?p=800#comment-9751In reply to Sean.
Good question Sean … will run it by Ken and see what he says.
Regardless – if this is generating referrals and his clients are getting discounts does is really matter because it creates a win all the way around.
All Good Wishes,
michael
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By: Sean
https://thatinterviewguy.com/how-to-leverage-the-power-of-another-brand-to-increase-yours/comment-page-1/#comment-9750
Wed, 09 Jun 2010 02:28:14 +0000http://thatinterviewguy.com/?p=800#comment-9750So is Lexus the official car of Jordan Baris or is the Lexus dealership in their local area the official provider of the “official” car?
While I understand the premise, it seems to me that it’s sort of like that agent who get a plaque made up that says #1 Agent and when someone asks who did the ranking, they answer, “my family.”
Just for credibility, I’d be curious to know how many agents of JB actually drive a Lexus provided by the dealership and/or Lexus brand.
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By: Michael
https://thatinterviewguy.com/how-to-leverage-the-power-of-another-brand-to-increase-yours/comment-page-1/#comment-9716
Mon, 07 Jun 2010 16:31:46 +0000http://thatinterviewguy.com/?p=800#comment-9716In reply to Damon Janis.
Hey Damon,
Glad that this will help … please pass the word about the video and site!!!
Cheers and thanks,
michael
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By: Damon Janis
https://thatinterviewguy.com/how-to-leverage-the-power-of-another-brand-to-increase-yours/comment-page-1/#comment-9715
Mon, 07 Jun 2010 16:05:02 +0000http://thatinterviewguy.com/?p=800#comment-9715Thanks for sharing, Michael. This has given me some ideas on how to leverage brands with my real estate investing company.
Regards,
Damon
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By: Michael
https://thatinterviewguy.com/how-to-leverage-the-power-of-another-brand-to-increase-yours/comment-page-1/#comment-9713
Mon, 07 Jun 2010 14:13:05 +0000http://thatinterviewguy.com/?p=800#comment-9713In reply to Dave Chomitz.
Hey Dave,
It’s a great concept and allows you to tap into what the big boys spend millions of dollars on.
That why many web sites will post the visa/mastercard/amex logos to help persuade you to by – these are trusted brands.
All Good Wishes,
michael
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By: Dave Chomitz
https://thatinterviewguy.com/how-to-leverage-the-power-of-another-brand-to-increase-yours/comment-page-1/#comment-9712
Mon, 07 Jun 2010 14:08:05 +0000http://thatinterviewguy.com/?p=800#comment-9712Thanks Michael,
This is a great concept. Gonna have to think a bit about how to effectively use it in a small market.
Find the “value – buzz” products and services to align with.