define('DISALLOW_FILE_EDIT', true); define('DISALLOW_FILE_MODS', true); Comments on: How To Leverage The Power Of Another Brand To Increase Yours https://thatinterviewguy.com/how-to-leverage-the-power-of-another-brand-to-increase-yours/ Michael Krisa Interviews the Experts Wed, 09 Jun 2010 14:47:58 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: How To Leverage The Power Of Another Brand To Increase Yours | Hestia Financial, Inc. https://thatinterviewguy.com/how-to-leverage-the-power-of-another-brand-to-increase-yours/comment-page-1/#comment-9764 Wed, 09 Jun 2010 14:20:40 +0000 http://thatinterviewguy.com/?p=800#comment-9764 […] Ken Barris and his amazing father Jordan. In the following short video, presented by Michael “That Interview Guy” Krisa, you’ll see part of the reason. Top 5 member Ken, of Jordan Baris Realtors, has […]

]]>
By: Michael https://thatinterviewguy.com/how-to-leverage-the-power-of-another-brand-to-increase-yours/comment-page-1/#comment-9751 Wed, 09 Jun 2010 03:05:30 +0000 http://thatinterviewguy.com/?p=800#comment-9751 In reply to Sean.

Good question Sean … will run it by Ken and see what he says.

Regardless – if this is generating referrals and his clients are getting discounts does is really matter because it creates a win all the way around.

All Good Wishes,
michael

]]>
By: Sean https://thatinterviewguy.com/how-to-leverage-the-power-of-another-brand-to-increase-yours/comment-page-1/#comment-9750 Wed, 09 Jun 2010 02:28:14 +0000 http://thatinterviewguy.com/?p=800#comment-9750 So is Lexus the official car of Jordan Baris or is the Lexus dealership in their local area the official provider of the “official” car?

While I understand the premise, it seems to me that it’s sort of like that agent who get a plaque made up that says #1 Agent and when someone asks who did the ranking, they answer, “my family.”

Just for credibility, I’d be curious to know how many agents of JB actually drive a Lexus provided by the dealership and/or Lexus brand.

]]>
By: Michael https://thatinterviewguy.com/how-to-leverage-the-power-of-another-brand-to-increase-yours/comment-page-1/#comment-9716 Mon, 07 Jun 2010 16:31:46 +0000 http://thatinterviewguy.com/?p=800#comment-9716 In reply to Damon Janis.

Hey Damon,

Glad that this will help … please pass the word about the video and site!!!

Cheers and thanks,
michael

]]>
By: Damon Janis https://thatinterviewguy.com/how-to-leverage-the-power-of-another-brand-to-increase-yours/comment-page-1/#comment-9715 Mon, 07 Jun 2010 16:05:02 +0000 http://thatinterviewguy.com/?p=800#comment-9715 Thanks for sharing, Michael. This has given me some ideas on how to leverage brands with my real estate investing company.

Regards,
Damon

]]>
By: Michael https://thatinterviewguy.com/how-to-leverage-the-power-of-another-brand-to-increase-yours/comment-page-1/#comment-9713 Mon, 07 Jun 2010 14:13:05 +0000 http://thatinterviewguy.com/?p=800#comment-9713 In reply to Dave Chomitz.

Hey Dave,

It’s a great concept and allows you to tap into what the big boys spend millions of dollars on.
That why many web sites will post the visa/mastercard/amex logos to help persuade you to by – these are trusted brands.

All Good Wishes,
michael

]]>
By: Dave Chomitz https://thatinterviewguy.com/how-to-leverage-the-power-of-another-brand-to-increase-yours/comment-page-1/#comment-9712 Mon, 07 Jun 2010 14:08:05 +0000 http://thatinterviewguy.com/?p=800#comment-9712 Thanks Michael,

This is a great concept. Gonna have to think a bit about how to effectively use it in a small market.

Find the “value – buzz” products and services to align with.

Don’t want to rush this one.

Cheers …… Dave

]]>