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I think Leslie shares her marketing strategy with her sellers during the initial listing presentation. Cross-promoting listings is a powerful tactic and if explained to the seller should pose no problem because seller #1 would also be
promoted via different emails.
All Good Wishes,
michael
Hey Dave … good questions both.
Yes i do believe Leslie blind copies both sellers.
As for feedback from the 2nd seller I’m not sure but I would think that it’s all a matter of setting the expectations during the initial listing presentation. By the telling sellers how you cross promote properties can only add to the effectiveness of your marketing strategy and help to differentiate you from the competition.
All Good Wishes,
michael
– Does she BCC both sellers the same email at the same time ?
– was there any feedback from the 1st seller when Leslie introduced a 2nd property to the agent
So glad I met you at ReBar Camp in TO Michael, this is great information.
Cheers … DAve
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