Recently I caught up with Top Agent and Social Media “Niva” Virginia Munden of RE/MAX Aboutowne Realty in Oakville Ontario Canada and we discussed some of the things that she feels brokers are doing right … and some of the things they are doing Absolutely Wrong.
One of Virgina’s complaints is that there is a focus on a one size fits all training approach, which at best is dated and not relevant to today’s rapidly changing market conditions.
Add to the mix many brokers don’t understand or care to understand the need and impact of Social Media Marketing … then what you get is in essence a system of “hand-me-down” trainings consisting of outdated materials but in a new shinny wrapper.
Virginia Muden is all about building and nurturing relationships by leveraging Social Media Marketing and does this masterfully via her branding and engagement on the various social media platforms like Facebook, twitter and her blog.
To find out more about Virginia visit her at http://www.virginiamunden.com
Please be sure to leave us a comment below.
All Good Wishes,
michael krisa aka That Interview Guy®
PS. Be sure to view some of our other videos by visiting http://thatinterviewguy.com/category/videos/
Competency, Relevancy, and Value Transference are the clear and simple requirements to lead today. Within the relationship between an agent and the broker must be a context of Accountability.
Right on the money Jon!
A really valid point and a crucial error in todays training for agents. Nicely put
Hey David,
You would think so but so many brokers and agents won’t talk about it.
All Good Wishes,
michael