Episode# 76: Sherry Chris President and CEO of Better Homes and Gardens shares two big opportunities that they have identified in this market for agents and brokers to capitalize on.

In any tough market there are opportunities to be had for the savvy brokers and agents if they know where and how to look.

Sherry Chris; President and CEO of Better Homes and Gardens shares two big nuggets that they have focused on that are helping them cost costs and generate more business.

Here’s a hint … think Echo … as in the echo generation.

According to CBS’s weekly program 60 Minutes: “And whether you call them “echo boomers,” “Generation Y” or “millennials,” they already make up nearly a third of the U.S. population, and already spend $170 billion a year of their own and their parents’ money.

This group will be driving future home sales for many years to come and agents that can communicate to them in the way they want to be communicated to, will stand to not only weather this economic storm, but prosper.”

I hope you enjoy this video interview with Sherry Chris and please be sure to leave your comments in the box below.

All Good Wishes,

michael krisa aka That Interview Guy®

PS. For more great video interview be sure to check out our Past Episodes Section.

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