Don’t Waste Another Nickle On Marketing … Until You Have A Plan
By Michael on Nov 17, 2008 in Videos
While wondering the floors at the NAR convention in Orlando I had the opportunity to spend some time with Julie Escobar.
Julie is the Director of Corporate Marketing for Prospects Plus.
Here is a gal that really knows her stuff when it comes to helping real estate professionals get a return on their marketing investment.
That’s right … investment.
When you have a well orchestrated marketing plan executed it is an investment in your business and your financial future.
Click this link to Watch The Video I did with Julie as she shares some valuable insights that will have a impact on your bottom line.
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5 Comment(s)
By suzonne taylor on Apr 15, 2009 | Reply
my web site is not working. no search enginner involved. need help’
By suzonne taylor on May 4, 2009 | Reply
please help me get an enginner to work with with me.
sue
By Dave Beson on Jul 27, 2009 | Reply
Julie is a master of marketing and she has distilled the key. FOCUS.
Agents can earn from many segments of the market, but not by trying to reach them all, or, more likely, by ignoring them all because of the pressure of decisions.
Using PROSPECTS PLUS materials in a pre-meditated marketing program will bring rewards beyond the investment.
All the pro’s know that as soon as you start prospecting Owners, the Buyers call. And when you hold an open house, you’ll likely get a call in from a sign. Why? Because activity precedes productivity.
Julie makes the important point that planning should precede the activity.
So use READY, FIRE, AIM. Or use FIRE, AIM, GET READY. But do something good with active marketing.
Thanks, Julie and Michael. Well said.
Dave
By Kathleen Lordbock on Aug 3, 2009 | Reply
As a REALTOR/Staging Specialist I have already set myself apart from most of my area agents. This video gave me another idea in which to really pursue that niche market – thanks!
By Michael on Aug 3, 2009 | Reply
Hey Kathleen – glad I could help!
I see that you’re with KW … you may enjoy this video that I shoot last month:
http://thatinterviewguy.com/?p=435
All Good Wishes,
michael krisa